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A mother in Reykjavík knitted a woolen sweater for her son. After years of use, he eventually grew out of it, and the sweater was passed on to a friend’s daughter. For a while the little girl refused to wear much else. Eventually, the sweater moved on again, to the next family. One winter it got lost, but as spring came the sweater appeared from underneath a pile of snow in the backyard. With a bit of care it was as good as new again.

As We Grow is a sustainable brand with use of materials as alpaca, pima cotton and linen. Timeless design which can be given forward year after year.